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Inside You Will Learn...
  • FACEBOOK PAGE ALGORITHMS: There are over 100,000 different Facebook algorithms, which effect and determine how posts get pushed to their intended audiences. Learn how to make the algorithms work for you, so you can make sure your content reaches the right audience.
  • WATCH YOUR COMPETITORS: Easily keep track of your competitors and monitor their posts to see where they are gaining traction and also learn from their mistakes by knowing what to avoid.
  • DON’T EXPECT TOO MUCH: Leads from social media pages often take longer to materialise than leads from other channels such as advertising, networking or even email campaigns. Recognize the need for clear analytics when it comes to using the platforms so that you can measure performance.
  • TARGETING THE RIGHT PEOPLE : Add a Facebook tracking pixel to target people who have previously visited your website whilst they are on Facebook with paid advertising.
  •  UNDERSTAND YOUR CONVERSIONS: Here we consider some of the crucial metrics you need to understand when it comes to reviewing your advertising campaign. This will give you a starting foundation when it comes to your adverts and help you to budget for campaigns moving forwards.
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